NEPA believes that it is necessary to reaffirm the Filipino’s identity and national pride through the consistent patronage of Filipino products and services, hence the urgent need to revitalize public interest and support in the celebration of the Made in the Philippines Products Week.

We must go beyond mere consumer advocacy. The successful reinvigoration of the Made in the Philippines Products Week requires a fervent sense of patriotism and nationalistic fervor among Filipinos which will enable the people to equate their consistent support and patronage of local products and services as an integral step towards achieving genuine economic independence and national development.